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The images are saved as mathematical relationships translated into code. Since vector images don’t store pixels, unlike rasters, they do not require a lot of memory on your device. Because of this quality, vectors are termed “resolution-independent.”Īnother feature unique to vector graphics that is closely related to mathematical equations being their building blocks is their small file sizes. There is zero chance of pixelation as there are no pixels involved in the process, unlike in raster images. Since vectors are essentially lines, points, and curves held together via a mathematical equation, they can be resized to the size of your liking without getting blurry. (Image credit: Shutterstock)Īs mentioned above, their ability to be scaled without losing quality gives vectors the biggest edge over raster graphics. The left image is rasterized, and so it cannot scale as cleanly as the vector image on the right, which does not pixelate no matter how much you scale it up nor does it lose detail no matter how much you scale it down. Since they’re relatively easy to duplicate, brands and individuals opt for them to amp up their products. Websites and apps often use vectors for interfaces, fonts, landing pages, and infographics.Īnother common use of vectors is the designs you see on products, clothing, or merchandise. Hence, they’re also a personal favorite of web designers and app developers. With the addition of attractive colors and eye-catching designs, mere lines, points, and curves can be enhanced to grab the attention of consumers. Vector graphics carry the immense potential to make illustrations look engaging. This gives businesses an extra advantage of working with vectors as it enables them to ensure uniformity among their online and print marketing campaigns. Since they’re not only painless to work with but also easy to store, they make for a great choice for both online and print design. Hence, businesses turn towards vector graphics for images that need to be scaled up and scaled down for, for instance, a billboard and a business card respectively. If you took the mathematical function that defines a perfect circle, it doesn't matter that you input as that circle's radius, it will always form the same shape at any size. You can enlarge or reduce a vector image by any proportion and it won’t suffer a loss in quality.

What makes them suitable for advertising is their scalability among a couple of other attributes.

Vectors are an ideal choice for logos, business cards, posters, and other materials used in promotional campaigns.

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